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RSPCA - Bye Bye Battery Cages
PROJECT TYPE
Ideation, Copywriting
YEAR
2021
Our humble campaign got over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we convinced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.
This one had a super quick turn around with us making new videos while the campaign was live to optimise our messaging.
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