Cbus Super - Making Hard Work Pay Off

This is Cbus Super’s brand evolution. I’m pretty chuffed about the line ‘Making Hard Work Pay Off’, which helped cement Cbus Super as the go-to super fund for tradies, while also expanding its appeal to a wider audience. The key was to keep it down to earth and highlight those special, everyday moments to show we really get what it’s like to be in physical jobs where you need to know your super is there for you, in case you have to retire early.